Like most daily newspapers these days, the San Francisco Chronicle is hustling to increase declining profit margins. But
let me offer some advice to my former employer: Quit gouging grieving readers as part of your profit chasing. I mean those
who pay the Chronicle for running their loved ones' death notices on the paper's obituary pages.
Sure, the paper's not making anywhere near as much as it once did from other classified ads, but don't try to make up
for it by outrageously exploiting the saddened friends and families of the recently deceased.
I do not exaggerate. The basic price for death notices is $16 per printed line per day - $112 per column inch (about seven
lines of type). Those 1 x 1 1/2 inch photos that sit atop many obits cost about $135 more. If you also want the obit on the
Chronicle's website, that will be another $25, please. And if you want the obit to run for a longer period, for say a week,
that can get quite pricey - as much as $784 per inch.
On a typical day recently, 40 notices ran on the Chronicle's three pages of paid obits, 21 with photos. They ranged from
two to 14 inches each and cost from about $225 to about $1570 to run for that one day. That's right - $1570 for a single day,
plus the $135 charge for those with photos.
Like all papers, the Chronicle also runs unpaid news obituaries of particularly prominent people that are researched and
written by the newspaper's staffers or by an outside news agency that serves the paper. The paid obits are usually written
by members of the deceased's family or by employees of the mortuary that's involved.
So, it's like this: If you're well known, it probably won't cost your family or friends a dime to notify the public and
remind people of your life story. But if you're just plain folks, it'll cost family or friends - and probably cost them dearly.
But at least your story will be told by friendly observers, eager to stress the good over the bad, eager to give you a proper
send-off - if they can afford the Chronicle's price for doing so.
Copyright © Dick Meister 2010