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Giants vs. Yankees: Near-Hysteria
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Whoopie! San Francisco's valiant Giants finally won a series from the New York Yankees. It took 45 years, but they finally did it -- two games to one over the past weekend in the first series between the teams since the 1962 World Series that was won, alas, by the Bronx Bombers.

Pretty exciting, those weekend games. But it was more than excitement that swept San Francisco in 1962. It was near-hysteria. As a young reporter for the San Francisco Chronicle in those days, I felt it up close and very personal.

It didn't matter what had happened anywhere in the world during that summer and early fall of 1962, the main headline in the city's newspapers, spread in screaming black type 1 1/4 inches high all across the top of page one -- day after day -- was almost always about the Giants.

Revolutions, wars? So what? It was GIANTS BEAT DODGERS ... GIANTS LOSE TO L.A ... GIANTS 4-2 OVER REDS ....

The city was reeling. It had been only four years since the Giants had arrived, yet they already were on the way to the World Series. A World Series in San Francisco!

Merchants filled the newspapers with ads that offered goods "the Giants look up to," promised "big league values," and, of courser congratulated the Giants and their fans.

The hype was too much for some of us at the paper, even me, a former ballplayer. I joined 10 others to sign an anti-baseball petition prompted by the airing at the Chronicle -- loudly and daily -- of the radio broadcasts of Giants games.

"It is not that we have any inherent objection to the Great American Pastime," the petitioners explained. "Our protest is against the unilateral establishment of an electronic device which broadcasts to a captive city room the trivia associated with the sport. Exhortations like 'Willie Mays,' while they obviously provoke a pseudo-religious ecstasy among fans, leave a number of us writhing in embarrassment."

We gained nothing by our petition. Worse, the city editor added insult to injury by sending us out, transistor radios in hand, to capture the mood of the "man on the street" during the World Series' broadcasts. I was the first to get the assignment. I was supposed to rush up to people in the street after particularly exciting plays, get their excited comments and weave them into one of the fluffy page one feature stories my editors favored -- "wiggly rulers," as they called them, after the wavy lines used to set them off.

But I stuffed the radio into a jacket pocket and wandered aimlessly around Chinatown, where there were few Giants fans in evidence, returning later to explain lamely that I just couldn't find any men in the street who cared about the World Series.

The next day, the radio was turned over to another reporter, but he had no more interest in the assignment than I. The city editor, hinting darkly that he might fire the lot of us for insubordination, got his story on the third try -- even though the reporter he sent out that day spent the whole time in his favorite drinking establishment.

The reporter returned to the office barely able to walk, much less type a story or give a coherent excuse for not doing so. We propped him up carefully behind a desk in the far reaches of the city room, safely hidden from the nearsighted editor, then dictated a story to another reporter at the desk directly in front of his, using the names of friends for our men on the street and quotes we had turns making up to go along with the names.

As he completed a page, the reporter who was typing the story would turn and lay it on the desk of the reporter who supposedly was writing the story, one of us would shout, "Boy!," and a copy boy would grab the page and rush it to the city editor's desk at the front of the room.

It was a very lively story, quite possibly the best wiggly ruler the Chronicle had run in several months.

Copyright (c) 2007 Dick Meister