They once were neighborhood fixtures, but now they're all but gone - places like Ozzie's in Berkeley, probably the last drugstore
soda fountain in the entire San Francisco Bay Area, and certainly one of the very few still operating anywhere.
One of Ozzie's long-time customers characterized the place as "a step back in time, to a much better time."
Well, better or not, it was certainly a much different time - a time when the drugstore soda fountain was an important neighborhood
center and, as I can attest, a center of social activity and learning for the young.
Our soda fountain, back in the 1940s, was in the Hub Pharmacy in San Francisco, at the outer edge of the city's downtown.
Cokes, usually cherry, lemon or chocolate cokes, were the preferred refreshments, served up by an important white-jacketed
person called a soda jerk. He'd dribble a little cherry, lemon or chocolate flavoring into one of those distinctive Coca-Cola
glasses, dribble in a little of that top-secret Coke formula, squirt in some soda water and drop in some ice. Then he'd slide
the concoction across the counter, collect your nickel and ring up the sale -- ding! -- on a gold-plated cash register so
highly polished you could see your face in it.
The pharmacy was just around the corner from the first-floor flat where I lived, near the top of a cobblestoned three-block-long
alley known grandly as Rose Street. Gritty black dirt blew down the steep, narrow alley. grating under our feet as we played,
rarely disturbed by motorists. They avoided Rose Street; there were much faster and much smoother routes to and from downtown.
But at least once a day a horse cart came clopping slowly over the bricks, bottles and tin cans rattling in counterpoint
as they rolled this way, then that over rough wooden boards between swaying uneven stacks of yellowed newspapers and grimy
rags and gunny sacks behind the driver. He sat high on a plank, an ancient man wearing a derby hat, holding the reins loosely
as he sang his dirge: "Rags, bottles, sacks .... rags, bottles, sacks ...." His horse was all gray and swaybacked,
and he was all gray and bent, gray and dusty, his worn greasy work clothes, his worn face, everything but his thick red purple
The cobblestones are long gone, as are horse-drawn junkmen. But the temple of my youth is is still very much there, and
still looking on the outside very much as it did then, a clean, cool haven from the grime of Rose Street, a square, cream-colored
building squatting on the corner. It's as neatly and freshly painted as ever, too. But it's now a picture frame shop with
not the slightest trace of the soda fountain that once stood at its heart.
You can be sure, though, that I haven't forgotten how we'd lean our elbows casually on the fountain's shiny pale blue
counter, swiveling on the narrow-stemmed stools, hoping avidly to look just like our big brothers and uncles and fathers looked
as they sat at the shiny mahogany bar down the street in Kenealy's. We often peeked at them through the swinging doors of
the saloon, and so we knew that was how you were supposed to look when drinking.
Kenealy's saloon disappeared a long time ago, but if you look hard you can see, although now usually in other neighborhoods
and in other cities, the sort of men who drank there. Tomato-faced, I suppose you'd call many of them, from the sun or drink,
or maybe both; muscular in a clearly non-athletic way, and a little heavy around the middle. They'd usually be in uniform
-- coarse hickory shirts, narrow black stripes on a white background, and shapeless, faded black jeans held up by broad leather
belts and broad black suspenders. Pinned to one of the suspenders of some were bright blue buttons with gold lettering around
the edge -- "Local 85 Brotherhood of Teamsters, Chauffeurs, Warehousemen, Draymen and Helpers of America."
The men leaning casually on the shiny counter at Kenealy's didn't favor Cokes, of course. Blended whiskey and a beer --
a shot and a draft beer -- was the drink of choice. They'd slap a quarter on the bar, gulp the whiskey down from a squat shot
glass, then sip a the beer that was set before them in a long, thin pilsner glass, as they talked of women, of baseball, of
jobs that demanded too much and paid too little.
They often spoke of the days a dozen years earlier when San Francisco, home of one of baseball's top minor league teams,
the Seals, was the home as well of another Pacific Coast League team, the Reds, Both teams played at Recreation Park next
door to Kenealy's before moving a few blocks away to Seals Stadium, where we watched our beloved Seals play.
They remembered that crackerjack box of a park next door, the right field screen only 235 feet from home plate but 50
feet high, and about how outfielders stood under it looking silly when a ball lodged in the chicken wire and the batter circled
the bases unchallenged. About how players could win 50 bucks for hitting the Bull Durham ad on the fence, and a fedora for
hitting the ad next to it. About people watching games from roofs and porches all around the park.
It's long gone now, a public housing project occupying its former space. By the standards of the day, and certainly in
contrast to Old Rec Park, Seals Stadium was slick and modern, Yet it. too, was a true baseball park. The stands were so close
to the field we could reach over the low railings and pluck at the pin-striped sleeves of our heroes' baggy flannel garments.
We talked directly to them and they talked back, we could smell the field's grass, and smell the fresh, earthy odor of the
We learned a lot, in any case, from the men who talked so much of yesterday and of today at Kenealy's. But we also learned
a lot right there in the Hub Pharmacy. Sure, today';s youngsters have television and the Internet to instruct them in the
important matters of life - but we had magazines. They were racked, a tall, wide blaze of dazzling color, all across one wall
alongside the soda fountain.
There were hundreds of magazines, and if you were quiet and careful, Bud the soda jerk would let you sit right down on
the gray linoleum floor and thumb through them for hours on end, to the accompaniment of the extraordinarily soothing popular
music of the time. It would envelope you in soft sound, the lilt of Bing Crosby, of the Andrews Sisters, of the Mills Brothers
and the Ink Spots, as it drifted easily from a juke box in the corner or from a radio behind another shiny blue counter to
the left. That's where Bud's father sold prescription drugs, cosmetics and all manner of other merchandise - even magazines,
should someone actually want to buy one.
The girlie magazines, remember them? All those ladies in garter belts firing up the imaginations of healthy young boys,
and undoubtedly doing a far better job of it than today's fully unclothed women in Playboy and the like.
But as intriguing as they were, the suggestively- posed young ladies in skimpy underwear were not yet our main interest.
We cared much more for the heroes whose exploits were chronicled in the movie magazines, comic books and sports publications
ranged beside us in such profusion. Role models, I guess I'd have to call them now.
There were Gene Autry, Roy Rogers, John Wayne and the other white-hat cowboys of the screen and the dauntless fighting
men, John Wayne also prominent among them, who starred in those many World War II epics. We saw them all in our Saturday afternoon
outings to the Midtown Theater where, fort 10 cents, we were treated to a double feature, still another chapter of an exciting
serial, and a whole bunch of cartoons.
Usually, we'd "nip" a ride to the theater. 10 blocks away, by clinging furtively and precariously to the big
rear bumper of one of the Municipal Railway's green and white No. 7 streetcars. The seven cents we'd save would buy us a candy
bar and two cents worth of penny-candy as well. If our folks had been feeling particularly flush, we'd also have enough to
buy one of the 15-cent hamburgers with all the customary trimmings at Wimpy's next door to the Midtown.
As important as the heroes in the films and movie magazines were, the innumerable football and baseball players in the
sports magazines at the pharmacy, particularly the major league baseball players who performed their great deeds in far-off,
exotic eastern cities, and most particularly our city's very own Joe DiMaggio. He had gone off to New York to win the fame
and fortune we knew would be ours someday; all we had to do was learn to play like Joe. Which naturally we all had set out
Yet there were others who were even more important than the sports and movie heroes. They were the comic book heroes who
could do things even Joe DiMaggio could not do, superhumans who were portrayed, not in the drab black and white of the photos
that lay behind the bright covers of the movie and sports magazines, but always in vivid, glorious color more brilliant than
anything found in the real world. There was Superman, of course, and Batman and Robin, The Flash, Captain America and many
others who could fly, leap buildings and defeat any evil force, any time.
We knew firsthand of evil, for we could see it in action as we sat drinking our Cokes, staring through the broad window
behind the soda fountain counter and into the open doorway of the Hub Cigar Store across the street. It invariably was crowded
with men in snap-brim hats who looked very much like the gangsters who were always up to no good in the comic books and in
those serials at the Midtown Theater. They bent over a shallow oak box lined with green felt, rolling dice -- for money,
right out where even the cop on the beat could see them! Why, we heard they bet on the horse races there, too.
We saw many of the same extremely suspicious characters high in the left field stands at Seals Stadium. They'd be waving,
way up above their heads, one-dollar bills, five-dollar bills, even ten and twenty-dollar bills, as they bet noisily on what
the next pitch would be, whether the batter would get a hit, who'd be ahead at the end of a particular inning, on just about
anything and everything.
But we were certain those scofflaws would get their comeuppance someday. We knew from our studies at the Hub Pharmacy
that right and virtue and the American Way ultimately would prevail.
Copyright © Dick Meister.