I first met Cesar Chavez when I was covering labor for the San Francisco Chronicle. It was on a hot summer night in 1965 in
the little San Joaquin Valley town of Delano, California. Chavez, shining black hair trailing across his forehead, wearing
a green plaid shirt that had become almost a uniform, sat behind a makeshift desk topped with bright red Formica.
"Si se puede," he said repeatedly to me, a highly skeptical reporter, as we talked deep into the early morning
hours there in the cluttered shack that served as headquarters for him and the others who were trying to create an effective
union for the farmworkers whose essential, hard, dangerous and dirty work puts food on all our tables.
"Si se puede -- it can be done!"
But I would not be swayed. Too many others, over too many years, had tried and had failed to win for farmworkers the union
rights they had to have if they were to escape the severe economic and social deprivation inflicted on them by their grower
The Industrial Workers of the World who stormed across western fields early in the century, the Communists who followed,
the socialists, the AFL and CIO organizers -- all their efforts had collapsed under the relentless pressure of growers and
their powerful political allies.
I was certain this effort would be no different. I was wrong. I had not accounted for the tactical brilliance, creativity,
courage and just plain stubbornness of Cesar Chavez, a sad-eyed, disarmingly soft-spoken man who talked of militance in calm,
measured tones, a gentle and incredibly patient man who hid great strategic talent behind shy smiles and an attitude of utter
Chavez grasped the essential fact that farmworkers had to organize themselves. Outside organizers, however well-intentioned,
could not do it. Chavez, a farmworker himself, carefully put together a grass-roots organization that enabled the workers
to form their own union, which then sought out -- and won -- widespread support from influential outsiders.
The key weapon of this United Farm Workers union was the boycott. It was so effective that between 1968 and 1975 fully
12 percent of the country's adult population -- that's 17 million people -- quit buying table grapes.
The UFW's grape boycott and others against wineries and lettuce growers won the first farm union contracts ever granted
outside Hawaii. They led ultimately to enactment of the California law that requires growers to bargain collectively with
workers who vote for unionization and to substantial improvements in the pay, benefits and working conditions of the state's
The struggle was extremely difficult for the impoverished workers, and Chavez risked his health -- if not his life --
to provide them extreme examples of the sacrifices necessary for victory. Most notably, he engaged in lengthy, highly publicized
fasts that helped rally the public to the farmworkers' cause and that may very well have contributed to his untimely death
at 66 in 1993.
Fasts, boycotts. It's no coincidence that those were among the principal tools of Mohandas Gandhi, for Chavez drew much
of his inspiration from the Indian leader. Like Gandhi and another of his models, Martin Luther King Jr., Chavez believed
fervently in the tactics of non-violence. Like them, he showed the world how profoundly effective they can be in seeking justice
from even the most powerful of opponents.
"We have our bodies and spirits and the justice of our cause as our weapons," Chavez explained.
What the UFW accomplished, and how the union accomplished it, will never be forgotten -- not by the millions of social
activists who have been inspired and energized by the farmworkers' struggle, nor by the workers themselves.
The UFW won important legal rights for them. But more than union contracts, and more than laws, farmworkers now have what
Cesar Chavez insisted was needed above all else. That, as he told me so many years ago, "is to have the worker truly
believe and understand and know that he's free, that he's a free man, that he can stand up and say how he feels."
Freedom. No leader has ever left a greater legacy.
Copyright © Dick Meister